About IFM

Dane County's Institutional Food Market Coalition (IFM) is an economic development program established to:

  • Expand market opportunities for Dane County and regional growers
  • Increase the sales of local Wisconsin food into institutional markets
  • Connect large volume institutional buyers with local Wisconsin product
  • Identify and resolve obstacles to local sourcing

IFM facilitates local food sales by connecting large volume buyers, distributors, farmers, and local food businesses (value added foods) through our meetings, website, E-News, and technical assistance. IFM does not handle product.

Who is part of the IFM Coalition? Dane County, Dane County UW Extension, Wisconsin institutions, Wisconsin farmers, Wisconsin produce auctions, Wisconsin local food businesses (value added food), local and national distributors, and food systems organizations comprise IFM because they are all committed to increasing sales of local food and expanding our local food economy.

Dane County has a history of supporting agriculture through policy and programs including: a local food purchasing resolution, two state certified Agricultural Enterprise Areas (AEAs); exclusive agricultural zoning, including a small-lot agricultural zoning district; a farmland preservation plan adopted as part of the Dane County Comprehensive Plan; the Dane County Food Council; and more. IFM began in 2006 in the Dane County Planning and Development Department under the initiative and leadership of Dane County Senior Economic Development Specialist Olivia Parry. In January 2012, IFM moved to Dane County UW-Extension where Carrie Edgar, Dane County UWEX Department Head and Community Food Systems Educator, provides oversight.


IFM conducts systematic outreach to large volume buyers, producers, and distributors. Institutional buyers include hospitals, hotels, conference centers, correctional facilities, retirement communities, private corporations, universities, and others. Here is a list of many Wisconsin institutions we have already reached out to.

In the News

Read about IFM in the news! Find links to our Morning Edition NPR interview, appearance on For The Record, and more.

IFM Program Reports and Newsletters

Read about our work in our newsletters:

Contact IFM

We want to hear from you! Don’t hesitate to call or email with questions about how you can buy or sell local produce and products in Wisconsin.

IFM Staff

Carrie Edgar
Dane County UWEX Department Head and Community Food Systems Educator
(608) 224-3706

Claire Strader
IFM Coordinator
(608) 224-3710


Institutional Food Market Coalition
Dane County UW-Extension
5201 Fen Oak Dr, Rm 138
Madison, WI 53718

IFM Advisory Committee

Bartlett Durand
Managing Member, Black Earth Meat Market

Carrie Edgar
Department Head and Community Food Systems Educator, Dane County UW-Extension

Lois Federman
Director, Something Special from Wisconsin™,
Department of Agriculture, Trade, & Consumer Protection

Jaime Franke
Dining Services Manager, Edgewood College

Jesse Gillett
Vice President, Indianhead Foodservice

Mark Hayes
Director, University Dining Services, UW-Stevens Point

Scott Hoffland
Director of Restaurant Operations, UW-Milwaukee

John Hofman
Director of Food Service, UW Health

Erika Hotchkiss
Dane County Board of Supervisors

Joe Johnson
Regional Sales Manager, Maglio & Co.

Donna Krippner
Food Management Coordinator, Wisconsin Department of Health Services

Todd Landfried
Foodservice Sales Management Executive

Kathryn Lederhause
Retired Food Management Coordinator, Wisconsin Department of Health Services

Greg McCulloch
Director of Contract Sales, Sysco Baraboo

Amy Miller
Nutrition Services Director, Sauk Prairie Memorial Hospital & Clinics

Claire Nagel
Food Service Administrator, Mendota Mental Health Institute

Olivia Parry
Sr. Economic Development Specialist, Dane County
(IFM Director 2006-2011)

Anne Reynolds
Assistant Director, UW Center for Cooperatives