Institutional Food Market Coalition
Olivia Parry
Olivia Parry, IFM Director, at Wisconsin Association of Public Purchasers Vendor Expo, September 2008.

IFM Advisory Committee

Bartlett Durand
CEO, Black Earth Meats

Chuck Erickson
Dane County Board Supervisor, District 13

Lois Federman
Senior Agricultural Consultant, DATCP

David Fischer
Interim Department Head, UW-Extension, Dane County

Duane Gau
Dane County Board Supervisor, District 20

Jesse Gillett
Vice President, Indianhead Foodservice Distributor

Joe Johnson
Regional Sales Manager, Maglio & Co.

Todd Landfried
Director of Sales, Neesvig Purveyors of Fine Quality Meats

Kathryn Lederhause
Food Management Coordinator, Wisconsin Department of Health Services

Chuck Malkowski
Branch Manager, Loffredo Fresh Produce Co.

Kyle Richmond
Dane County Board Supervisor, District 27

Anne Pfeiffer
Ag Innovation Specialist, Ag Innovation Center

Anne Reynolds, Assistant Director
University of Wisconsin Center for Cooperatives

Mary Jean Reading
Manager, Badgerland Produce Co-op Auction

Bill Rizzo
Community & Economic Development Educator, UW-Extension, Dane County

Joie Schoonover
Director of Dining and Culinary Services, Division of University Housing, UW-Madison

Scott Hoffland
Director, Restaurant Operations, UW Milwaukee

Keith Vandervelde
Department Head, UW-Extension, Marquette County

Doug Wubben
Farm to School Specialist, CIAS

About IFM

The Institutional Food Market Coalition (IFM) was established in 2006 in an effort to:

  • Expand market opportunities for Dane County and regional growers
  • Connect large volume institutional buyers, such as hospitals, universities, nursing homes, prisons, office parks and large businesses with local Wisconsin product
  • Identify and resolve obstacles to local sourcing

Flow Chart

This flow chart describes the way IFM connects stakeholders in the local food chain.


Outreach

To accomplish our goals, IFM conducts systematic outreach to large volume buyers, producers, and distributors. Here is a list of many Wisconsin institutions we have already reached out to.


IFM Newsletters

Read about our work in our newsletters:

February
2010
February
2009
June
2008
September
2007
April
2007

IFM Annual Meeting

Each year we host a meeting for large volume buyers interested in learning more about local sourcing. Our last meeting was in May 2010. A big thank you to our Annual Meeting patrons - Something Special From Wisconsin, St. Mary’s Hospital, UW-Milwaukee, Neesvig Purveyors, the Wisconsin Grocer’s Association, Sugar River Dairy, Family Farmed, and Monona Terrace. Contact IFM to learn about how you can contribute to next year’s meeting!


IFM Coalition Partners

The IFM Coalition is made up of numerous state and local government entities, food system organization representatives, Dane County staff, the IFM Advisory Committee, UW Extension, several Wisconsin produce auctions, distributors, producers, institutions, and other interested stakeholders – all of whom are committed to increasing the sales and consumption of locally grown food, and the expansion of the local food economy.

Agricultural Innovation Center
Blue Planet Partners
Dane County Food Council
Dane County Planning and Development Department
Fennimore Produce Auction
Growers Produce Auction
Greg Christian Consulting
LocalDirt.com
MACSAC
Tri-County Produce Auction Co-op
REAP Food Group
Something Special From Wisconsin
University of Wisconsin Extension, Dane County
University of Wisconsin Extension, Marquette County
University of Wisconsin–Madison Center for Integrated Agricultural Systems
University of Wisconsin System Office of Procurement
Wisconsin Department of Agriculture, Trade and Consumer Protection
Wisconsin Department of Corrections